Experiential   Design


based on

SPECIFIC Creative communication



For nearly twenty years, White Design Group has connected people with their surroundings. Our goal is to transition brands from an intention to a tactual experience. We accomplish this through a specific, method driven approach.


Our creative work is conceived and delivered by small groups of highly skilled professionals. Our focus at all times is on people and the purpose of our ideas. We know that without useful communication, very few of us can get from point "A" to point "B".

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Shoreview Corp. Center

As a redevelopment of Shoreview's Lexington Avenue corridor, Eagle Ridge Partners asked White Design Group to recreate the SCC campus wayfinding system. This included wayfinding planning, municipal coordination, conceptual design, design development, and significant project and production manageme...

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Mayo Clinic Health System

Mayo Clinic Health System is one of the world's preeminent healthcare providers. MCHS looked to White Design Group to design and develop their national standard for exterior signage. All sign systems throughout the nation utilize this standard, resulting in a unified brand and functional understan...

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1300 Lagoon

Phase I of Uptown Minneapolis' MoZaic development is composed of a mixed-use tower accommodating space for two restaurants, 65,000 square feet of Class-A office space, and a 436-stall parking ramp. The project also includes the following, all of which are privately-owned: an award winning public a...

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IBL - America

For over 20 years, IBL America has provided high quality laboratory reagent assays for research and clinical testing in the areas of autoimmunity, endocrinology, infectious disease, oncology, and neuroscience. In an effort to reinforce brand to both internal and external audience members, White De...

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For more information about White Design Group - please contact us by calling 952-937-2506 | 888-896-6179.