For over 20 years, IBL America has provided high quality laboratory reagent assays for research and clinical testing in the areas of autoimmunity, endocrinology, infectious disease, oncology, and neuroscience. In an effort to reinforce brand to both internal and external audience members, White Design Group created a sales oriented environment theme. Upon entry, patrons are lead through a variety of display nodes. Each display node supports a particular function within the sales process, whether that be general corporate information, vendor acknowledgments, contract negotiations, product pitch, or closing.