Founded in 1880, Securian Financial provides insurance, investment and retirement products and services to more than 16 million clients throughout the United States.

Following the company's brand refresh, interior signage and wayfinding elements were updated. Throughout 2018-2020, White Design Group integrated the new Securian brand within the existing corporate campus in downtown St. Paul.

This multi-year project involved the replacement of all audience focused identity and wayfinding elements, of which WDG produced conceptual, design development, specification, and construction documents. Significant project and production management was provided with multi-vendor coordination. Production deliverables included interior reception identities for multiple locations, mulitple floor level identities, skyway and mutli-building wayfinding, a comprehensive and custom interior sign system, interior digital kiosk directories, and many custom interior signage elements.