Securian Financial – Phase 1

ClientSecurian Financial
ScopeExterior Signage & Wayfinding
LocationSt. Paul, MN

Corporate Headquarters -
Phase 1

This multi-phased project involved the replacement of all audience focused main identity pieces, of which WDG produced conceptual, design development, specification, and construction documents. Significant project and production management was provided, including municipal and multi-vendor coordination. Production deliverables included exterior entry identities for multiple locations, multiple exterior skyscraper and street level identities, themed art displays in building vestibules, a large-scale ground-monument and cable-hung identity, and a complete exterior wayfinding system.