Experiential   Design


based on

SPECIFIC Creative communication



Our inspiration, at all times, is to connect people with their surroundings.
The goal, transition brands from an intention to a tactile experience.


Our creative work is conceived and delivered by small groups of highly skilled professionals. Our focus at all times is on people and the purpose of our ideas. We know that without useful communication, very few of us can get from point "A" to point "B".

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Securian Financial

Founded in 1880, Securian Financial provides insurance, investment and retirement products and services to more than 16 million clients throughout the United States. In summer of 2018, the 138 year old company undertook a major brand refresh. From 2018 - 2020 White Design Group was brought in to...

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The Phipps Center for the Arts

In line with The Phipps's need for an exterior signage refresh (completed by White DG pre-covid), the interior space begged to be pulled in a new direction. The existing 40 year old interior was revamped to not only aid in brand appeal, but offer up a new perspective on the future of the arts cent...

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Shoreview Corp. Center

In conjunction with the redevelopment of Shoreview's Lexington Avenue corridor, White Design Group was asked to recreate the SCC campus wayfinding system. Deliverables included wayfinding planning, municipal coordination, conceptual design, design development, and significant project and productio...

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Mayo Clinic Health System

Mayo Clinic Health System is one of the world's preeminent healthcare providers. MCHS looked to White Design Group to design and develop their national standard for exterior signage. All sign systems throughout the nation utilize this standard, resulting in a unified brand and functional understan...

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1300 Lagoon

Phase I of Uptown Minneapolis' MoZaic development was comprised of a mixed-use tower accommodating space for two restaurants, 65,000 square feet of Class-A office space, and a 436-stall parking ramp. The project also included the following, all of which are privately-owned: an award winning public...

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